The truth about ugly?

I bumped onto a great article on the blog of Creative Review, it's about 'The New Ugly'. Here are some quotes.

Exhibit A: Wolff Olins’ 2012 Olympics logo. When finally wheeled out to confront an ever-more-hostile national press, Wolff Olins creative director Patrick Cox claimed that “Its design is intentionally raw, it doesn’t… ask to be liked very much. It was meant to provoke a response, like the little thorn in the chair that gets you to breathe in, sit up and take notice.”

In addition, Wolff Olins’ chairman Brian Boylan claimed success for having “created something original in a world where it is increasingly difficult to make something different”. In other words, when we are surrounded by logos created to a slick, if mediocre, aesthetic standard, the only way to stand out is deliberately to reject those standards.

Read the article here!