Joost or is it Juiced?

Joost first commercial, while some might miss an big idea behind the commercial I don't mind it and love the conceptual idea of it.

What's Joost?
Joost is a new way of watching TV on the internet. With Joost, you get all the things you love about TV, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping.

Cheers