Blackberry Pearl: Outdoor ad in Berlin

An outdoor campaign for the Blackberry Pearl in Berlin at Potsdamerplatz. A big cube billboard with small paper Blackberry phones attached to them. A nice way to interact with consumers. But once after grabbing the phone all you had was that, no extra info about the product. Where you could buy it, specs or anything. The reason for many to stick the phone back on to the billboard. And an opportunity to converse with the consumer lost. Too bad, it could've been really good.