Friday, April 20, 2007

Tik, tik, tik, tik boom!

Wow, very powerfull visuals and great execution.

"Tik is the South African word for methamphetamine. It’s commonly smoked by placing meth crystals in a light bulb from which the metal threading has been removed. A lighter is used to heat the bulb and as the heat spreads through the thin glass, the crystals make a ticking, popping sound. Users named the drug ‘tik’ after this ticking sound. It’s spelled phonetically."

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Warren van Rensburg
Photographer: Jan Verboom
Published: February 2007


No comments: