This is creepy - REi Huggable™

What a creepy thing. I don't mind pillows, but furry pillows with lights?

"The inspiration of the REi Huggable™ design is of sunlight. The comforting rays of the sun are shared by people around the world. It is the essence of people’s everyday lives. Sunlight not only represents warmth and lightness, it also creates happiness, joyfulness, playfulness, intimacy and life. However, people often take this for granted, missing the sunlight only when it is unavailable. The concept is to create a light that captures the essences of sunlight as a reminder, condensing it into something that people can create a close relationship with. The product word REi, of REi Huggable™, comes from the sound of the word ray as the ray of sunlight, and to promote RE-inspiration from the sun."

Read & look here for more info.