Room At The Top - Tom Petty

Beautiful song! Enjoy it.

This Town Needs Guns - 26 Is Dancier Than 4

I've had this song on my mind all day! Just wanted to share it!

Sienna Miller what a beauty!

Wow, I'm not the type that finds the skinny woman attractive. I rather lay in bed with a creamy one like Jennifer Hudson. But once in a while you can't deny ones beauty. With Sienna this is the case. She's such a classic beauty! And for some high res pictures you'll have to click the links :)

Sienna 1, Sienna 2, Sienna 3, Sienna 4

Sometimes Salvation!

Warren Haynes, Chris Robinson, Rich Robinson and Eddie Harsch 16 March 2004 - Theater at Madison Square Garden - New York, NY More info!

More lolz, more funz

more animals

duiPhone! Driving under influence iPhone

from Tellart on Vimeo.

What some people do in their spare time! Read all about it here!

Our favorite new iPhone hack, the duiPhone, will let you know for sure whether you should hand the car keys to a friend after a long night in the bar…

Once you blow into the mouthpiece, the application will determine your blood alcohol level - either telling you you’re good to go, or that you should consider calling a cab.

We built this from a store-bought-and-hacked breathalyzer attached to a 3G iPhone - our first experiment with Tellart’s newest Sketchtool: NADA Mobile.

Yes, this video was taken at our office. Yes, those are real 40s on the table.

No, Jasper was not allowed to drive home.

The Weeds Bouquet Delivery

Brilliant and funny idea!

Agency: Le Bureau, Stockholm
Art Director, Copywriter: Jonas Wittenmark, Tobias Carlson, Claes Kjellström

{via}

Hey, you moron: Don Tapscott

Hey, moron. If you’re a teenager, or in your twenties. You’re part of the dumbest generation. The reason? The internet. You know nothing. You’re losing your social skills. You steal. You’re violent, you’re a bunch of bullies. You’re a narcisitic “Me"-generation.

Nice :)

Woohoo My new iMac is coming!

My new 20" iMac is on it's way. Yeah!

Neuromarketing - Understanding The Buy Buttons in The Brain

I stumbled upon an interesting blog, specially for whom who work in advertising. Read the quote and decide yourself!

Keys to Neuromarketing
Christophe Morin, co-author of Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, says entrepreneurs can improve their products, services, marketing and advertising by learning six keys to neuromarketing. These tenets stem from Morin's argument that most purchase decisions are made subconsciously, in the nether regions of the mind he calls the primal brain, areas where basic fight-or-flight instincts kick in. We buy, he says, out of fear.

1. We're self-centered:
Nothing triggers self-centered action like a transaction. "People are completely egocentric and all they want is something that will create a difference in their lives, eliminate pain and possibly bring them more pleasure," Morin says.

2. We crave contrast:
"The bottom line is, on any given day, we will receive about 10,000 ad messages, and only the ones that are huge contrasts will get any attention," he says.

3. We're naturally lazy:
Abstract advertising and marketing won't get through. Keep it simple, but strong. "Most companies tend to create abstract messages and use too many words," Morin says. "Reading is much more a function of the 'new brain.' We recommend that, of course, companies use a lot of concrete visuals."

4. We like stories:
Advertising and marketing with strong beginnings and ends create anchor points that we latch onto, so Morin advises entrepreneurs to sum up and recap their strongest selling points at the end of any promotional material. "The brain has a natural tendency to pay attention at the beginning and end of anything," he says.

5. We're visual:
Appealing video and graphic presentations can make the difference at cash registers where price and reason can't. "We process and make decisions visually, without being aware of them," Morin says. "Only later do we rationalize decisions we made."

6. Emotion trumps reason:
Give us the right emotion to ride on, and we'll buy what you're selling. "When we experience an emotion," he says, "it creates a chemical change in our brain, hormones flood our brain and change the speeds with which neurons connect, and it's through those connections we memorize. We don't remember anything if there isn't an emotion attached to that experience.

Dennis Romero

Neuromarketing